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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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08772_Field_TCGG T537.txt
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1996-04-10
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the theme of the later work of Harold Innis. His early work
concerns staples in the ordinary sense. In his maturity he hit on
the discovery that technological media like writing, papyrus,
radio, photoengraving, and such are themselves wealth. (54)
Without a technology tending to process experience
homogeneously, a society cannot go far toward the control of
natural forces nor even the organization of human effort. This
was the ironic theme of The Bridge Over the River Kwai . The
Japanese Buddhist Colonel has no technology to tackle the job.
The English Colonel has it all diagrammed and segmented in no
time. Of course, he has no proper end in view. His technology is
his way of life. He lives by the book of the Geneva Convention.
To an oral Frenchman all this is hilarious. English and American
audiences found the picture profound, subtle, elusive.